Meilia, Dania Firda (2022) Pengaruh Citra Merek, Kualitas Produk, Desain Tempat Terhadap Keputusan Pembelian Di Kafe Kopi Panggang Kota Gresik. (The Influence of Brand Image, Product Quality, Place Design on Purchase Decisions at Coffee Roast Cafes, Gresik City). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The Influence of Brand Image, Product Quality, Place Design on Purchase Decisions at the Coffee Roast Cafe in Gresik City. This study aims to analyze the effect of brand image, product quality, place design on purchasing decisions at a roasted coffee cafe. The analytical method used in this research is quantitative descriptive analysis method. The analytical tool used is an analysis of the effect using SPSS tools. The results showed that the factors that influence the Purchase Decision are Product Quality, and Place Design. Brand image does not affect because at Kopi Roast Cafe consumers prefer contemporary food and a comfortable and cool place design.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Brand Image, Product Quality, Place Design, Purchase Decision |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
Depositing User: | 1121800080 Dania Firda Meilia |
Date Deposited: | 14 Oct 2022 02:03 |
Last Modified: | 03 Feb 2023 03:25 |
URI: | http://repository.untag-sby.ac.id/id/eprint/20097 |
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