Pengaruh Persepsi Harga, Kemudahan Penggunaan, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Jasa Transportasi Online Gojek (Studi Kasus Pada Siswa Smk dan Sma di Surabaya) (The Influence of Price Perception, Ease of Use, and Service Quality on Consumer Satisfaction of Gojek Online Transportation Services (Case Study on Vocational and High School Students in Surabaya))

Soim, Soim (2022) Pengaruh Persepsi Harga, Kemudahan Penggunaan, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Jasa Transportasi Online Gojek (Studi Kasus Pada Siswa Smk dan Sma di Surabaya) (The Influence of Price Perception, Ease of Use, and Service Quality on Consumer Satisfaction of Gojek Online Transportation Services (Case Study on Vocational and High School Students in Surabaya)). Undergraduate thesis, Universitas 17 Agustus 1945 surabaya.

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Official URL: http://repository.untag-sby.ac.id

Abstract

This study aims to analyze and prove the effect of price perception, ease of use, and service quality on consumer satisfaction with Gojek's online transportation service for vocational and high school students in Surabaya. The type of data used is quantitative data and the sampling technique uses purposive sampling with a sample of 100 high school and high school students who use Gojek's online transportation service in Surabaya. Data analysis using multiple linear regression analysis method and hypothesis testing is done by F test, t test, and the coefficient of determination. In this study, the following results were obtained: 1). The variables of price perception, ease of use, and service quality simultaneously have a significant effect on the variable of consumer satisfaction of online gojek transportation services for vocational and high school students in Surabaya, 2). Price perception variable has a significant effect on the consumer satisfaction variable for Gojek's online transportation services for vocational and high school students in Surabaya, 3). The ease of use variable has a significant effect on the consumer satisfaction variable for online gojek transportation services for vocational and high school students in Surabaya, and 4). The service quality variable has a significant effect on the consumer satisfaction variable for online gojek transportation services for vocational and high school students in Surabaya. Keywords: Price Perception, Ease of Use, Service Quality, Consumer Satisfaction

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Persepsi harga, kemudahan penggunaan, kualitas pelayanan, kepuasan konsumen
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1211800062 Soim Soim
Date Deposited: 23 Sep 2022 07:22
Last Modified: 23 Sep 2022 07:22
URI: http://repository.untag-sby.ac.id/id/eprint/19999

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