Kiranny, Adisty Sekar (2022) Jaringan Komunikasi PT Danone Tentang Peduli Lingkungan #BijakBerplastik di Media Sosial Twitter (PT Danone Communication Network About Caring for the Environment #BijakBerplastik on Twitter Social Media). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study focuses on the relationship between communication and campaign activities set by PT. Danone on twitter with hashtag #BijakBerplastik. The aim of this study was to determine the communication network that identifies the level of the actor and the type of relationship overseeing the dissemination of information on Twitter with the hashtag #BijakBerplastic. The methodology used in this study was quantitative and network analysis using Gephi 0.9.2 software and netlytic.org using computer communication theory and communication networks. The results of this study found that the size of the PT network. There are 220 Danones. Actors with an important and popular role in the hashtag of the social network #BijakBerplastik based on the centrality of the degree and the centrality of the eigenvector have a eigenvector value of 1.0. There are 156 actors with an affinity of all actors based on Affinity Center 1.0. The actor acts as a link between the centrality and has a healthy AQUA account because he earns a value of 0.012329. The type of relationship created by a network is objective (direct), but asymmetric (one-way). PT. Danone is an actor with the most important role, because he provides information and gets information for his followers on social networks Twitter. Keywords: Communication network, Twitter, #BijakBerplastik
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Kata kunci: Jaringan Komunikasi, Twitter, #BijakBerplastik |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151800165 Adisty Sekar Kiranny |
| Date Deposited: | 10 Nov 2022 04:00 |
| Last Modified: | 10 Nov 2022 04:00 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/19412 |
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