Pangestu, Resy Mardiyah (2022) The Relationship of Intensity of Use of Tiktok Applications with Consumption Behavior. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine the relationship between the intensity of the use of the tiktok application with consumptive behavior at the 17 August 1945 University students in Surabaya. This study uses quantitative methods to achieve the research objectives. The research subjects used in this study were students of the University of 17 August 1945 Surabaya who were in the 2015 to 2020 class. The measuring instrument used a scale for the relationship between the intensity of the use of the tiktok application and consumptive behavior at the students of the 17 August 1945 University in Surabaya. The research data were analyzed using the Product Moment correlation test. The results of the calculation of data analysis show the Product Moment correlation coefficient of 0.372 with a significance level of p = 0.002 <0.05, this result means that there is a significant positive relationship between the intensity of using the Tiktok application and consumptive behavior at the University of 17 August 1945 Surabaya students. In this result it can be interpreted that the higher the intensity of using the tiktok application, the higher the consumptive behavior of female students, and vice versa, the lower the intensity of using the tiktok application, the lower the consumptive behavior of female students. The hypothesis which states that there is a relationship between the intensity of the use of the tiktok application and consumptive behavior at the 17 August 1945 University students in Surabaya is accepted. Keywords: Intensity of Use of Tiktok Applications, Consumptive Behavior, Female Students.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Intensity of Use of Tiktok Applications, Consumptive Behavior, Female Students. |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
| Divisions: | Fakultas Psikologi > Program Studi Psikologi |
| Depositing User: | 1511800006 Resy Mardiyah Pangestu |
| Date Deposited: | 14 Sep 2022 04:32 |
| Last Modified: | 14 Sep 2022 04:32 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/19266 |
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