Rifka Alifia Safira, Rifka (2022) Pengaruh Kualitas Produk, Persepsi Harga dan Periklanan Terhadap Keputusan Pembelian Pada Produk Minuman HAUS! di Surabaya Selatan. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to prove and analyze the effect of product quality, price perception and advertising on purchasing decisions for HAUS! In South Surabaya. Samples were taken as many as 90 respondents based on accidental sampling method. The results showed that product quality, price perception, and advertising had a significant effect on purchasing decisions. This study also explains that purchasing decisions are influenced by capital by 54.2%, while the remaining 45.8% is influenced by other variables or factors not examined in this study. The analytical technique used is multiple linear regression analysis and T test and F test to test the hypothesis. While the classical assumption test used included normality test, multicollinearity test, and heteroscedasticity test. Keywords: Product Quality, Price Perception, Advertising, Purchase Decisions
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211800115 Rifka Alifia Safira |
| Date Deposited: | 25 Nov 2022 02:02 |
| Last Modified: | 25 Nov 2022 02:02 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/19265 |
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