Nafi'ah, Ulfah Fatin (2022) The Effect of E-Wom, Price Perceptions and Lifestyle on Decision to Purchase KF94 Mask on Online Buying Sites in the Era of the Covid-19 Pandemic. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The KF94 mask is a health mask produced by the South Korean state recommended by the WHO (World Health Organization). This KF94 mask is claimed to be able to filter aerosol particles up to 94 percent. The term KF on the KF94 mask stands for Korean Filter or Korean filter. The number 94 in the term KF94 is the number of the filtration level or filtering on the mask. KF94 masks can be used by the general public, especially when they are in an environment with low to moderate risk of transmission. The research objectives to be achieved in accordance with the formulation of the problem and research objectives, are to prove and analyze the effect of E-WOM, price perception and lifestyle on the decision to purchase KF94 masks on online buying and selling sites in the era of the covid-19 pandemic. This research was conducted by distributing questionnaires to 75 respondents. Analysis of the data in this study using the SPSS program. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, and determinant coefficient. Hypothesis testing using t test and F test. Based on the results of multiple linear regression analysis obtained Y = 2.410 + 0.479X1 + 0.466X2 + 0.652X3+e. The results of the F test hypothesis show that EWOM, price perception and lifestyle simultaneously have a significant effect on purchasing decisions. The results of the t-test hypothesis indicate that the E-WOM variable, price perception and lifestyle partially have a significant effect on purchasing decisions. Keywords: E-WOM, Price Perception, Lifestyle and Purchase Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | E-WOM, Persepsi Harga, Gaya Hidup dan Keputusan Pembelian. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211800020 Ulfah Fatin Nafi'ah |
| Date Deposited: | 26 Sep 2022 03:20 |
| Last Modified: | 26 Sep 2022 03:20 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/18732 |
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