Rahmawan, Aldo (2022) Pengaruh Harga, Life Style dan Fast Fashion Terhadap Keputusan Pembelian Pakaian Second Branded Import di Surabaya. (The Influence of Price, Life Style and Fast Fashion on Purchasing Decisions on Second Branded Imported Clothing in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to examine the Influence of Price, Life Style and Fast Fashion on the Purchasing Decision of Second Branded Import Clothing in Surabaya. The number of samples set was 100 people with the purposive sampling method. In the collection of data using the help of questionnaires with the measurement of the likert scale. The data analysis method used is multiple linear regression analysis with the SPSS 16 program. The results of hypothesis testing show the result that the price variable partially affects the purchase decision variable. The life style variable partially affects the purchase decision variable. The fast variable partially affects the purchase decision variable. Variable price, life style and fast fashion simultaneously affect purchasing decisions. Keywords: Price, Life Style, Fast Fashion and Purchasing Decision.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Price, Life Style, Fast Fashion and Purchasing Decision. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211800113 Aldo rahmawab |
| Date Deposited: | 18 Oct 2023 02:28 |
| Last Modified: | 18 Oct 2023 02:28 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/18634 |
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