Fadhillah, Bella Lorenza Novita Alief (2022) Strategi Komunikasi Pariwisata Tunjungan Romansa dalam Meningkatkan Daya Tarik Wisatawan (Studi pada DISBUDPORAPAR Kota Surabaya). (Tunjungan Romansa Tourism Communication Strategy in Increasing Tourist Attractiveness (Study on DISBUDPORAPAR Surabaya City)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study discusses the tourism communication strategy of the Department of Culture, Youth, and Sports and Tourism of the city of Surabaya to increase tourist attraction to one of the heritage-themed tourist destinations in which the tourist destination offers the history of the past that is stored in every building located. along Jalan Tunjungan Surabaya. This study aims to determine the process of tourism communication strategy carried out by Tunjungan Romansa in promoting new tourism objects by using the tourism communication theory of Philip Lesly's planning model. This research approach uses a qualitative descriptive method. In addition, data collection techniques were obtained from interviews, observations, and documentation. This research was conducted on Jalan Tunjungan Surabaya using primary data collected by observation and interviews. While secondary data is obtained through literature review, namely books, literature, journals and internet sites that have strong relevance to the object of research. The data analysis technique uses data collection, data reduction, and data presentation. In this study there were three resource persons consisting of disbudporapar staff, traders, visitors. The results of this study indicate that tourism communication strategies are delivered and carried out well and can be well received and right on target and produce changes by doing several things, namely 1) communication strategies are equated with communication policies 2) communication strategies carried out in promoting romance tunjungan using strategies tourism communication in every activity carried out by the tourism manager to inform tourism to the public through social media 3) The communication strategy aims to avoid uncertain information because whatever is conveyed is in the common interest. Keywords: Tourism, Tourism Communication, Tunjungan Romansa
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Tourism, Tourism Communication, Tunjungan Romansa |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
Depositing User: | 1151800077 Bella Lorenza Novita Alief Fadhillah |
Date Deposited: | 10 Nov 2022 03:49 |
Last Modified: | 10 Nov 2022 03:49 |
URI: | http://repository.untag-sby.ac.id/id/eprint/18619 |
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