Umam, Khotibul (2022) The Effect of Product Quality, Price Perception and Promotion on Consumer Purchase Interest of Garnier Men Acno Fight on Students of the Faculty of Economics and Business Untag Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine and analyze the effect of product quality, perceived price and promotion on consumer buying interest in Garnier Men Acno Fight for students of the Faculty of Economics and Business Untag Surabaya. . This study uses a type of quantitative method. This study uses primary data with data collection methods using questionnaires. The population in this study were Garnier men acno fight users. This research was conducted by distributing questionnaires to 72 respondents. The data instrument test used in this research is the validity test, the reliability test. Technical analysis in this study is multiple linear regression analysis, coefficient of determination (r2) and hypothesis testing using t-test, and f-test. The results of this study obtained from multiple linear regression analysis are Y = 2.336 + 0.352X1 + 0.192X2 + 0.489X3 + e. The t-test shows a significant probability < 0.05, where the product quality (X1), price perception (X2) and promotion (X3) variables have a significant effect on consumer buying interest in Garnier Men Acno Fight in student of the Faculty of Economics and Business Untag Surabaya (Y). conclusions in this study are the independent variables of product quality (X1), price perception (X2) and promotion (X3) have a significant effect on the dependent variable of consumer buying interest in Garnier Men Acno Fight in students of the Faculty of Economics and Business Untag Surabaya (Y). Keywords: product quality, price perception, promotion and buying interest
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | kulitas produk, persepsi harga,promosi dan minat beli |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211800015 Khotibul Umam |
| Date Deposited: | 26 Sep 2022 07:17 |
| Last Modified: | 26 Sep 2022 07:17 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/18556 |
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