Hakim, Dhebby Cendekia Atsaaro (2022) Comparison of Promotion, Price Perception and Brand Image Between Wardah Lipstick Cosmetic Products and Pixy Lipstick Cosmetics on Wardah and Pixy Consumers in Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Every woman uses cosmetics to change her appearance. Wardah's lipstick products have a soft texture, moisturize the lips and are safe to wear and do not fade, so that they are in great demand by consumers. Pixy has the advantage given by consumers that its lipstick products offer a variety of colors, moisturize the lips and give a charming shine. The purpose of the research to be achieved in accordance with the formulation of the problem and research objectives, is to determine and analyze the Comparison of Promotion, Price Perception, and Brand Image Between Wardah Lipstick Cosmetics and Pixy Lipstick Cosmetics on Wardah and Pixy Consumers in Surabaya. This study uses a type of comparative research. The number of samples was 100 respondents by dividing the number of samples into two, each 50 for Wardah Lipstick consumers and 50 for Pixy Lipstick consumers, by distributing questionnaires in the form of statements measured on a Likert scale. Data analysis using Independent T-test with the help of SPSS (Statistical Service Product Solutions) version 25. The results of the study indicate that there is a significant difference between the promotion of Wardah lipstick cosmetics and Pixy lipstick cosmetics, there is an insignificant difference between the perception of the price of Wardah lipstick cosmetics and Pixy lipstick cosmetics and there is a significant difference in brand image between Wardah lipstick cosmetics and Pixy lipstick cosmetics. Keywords: Promotion, Price Perception, and Brand Image
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Promosi, Persepsi Harga, dan Citra Merek |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211800170 Dhebby Cendekia Atsaaro Hakim |
| Date Deposited: | 23 Sep 2022 07:43 |
| Last Modified: | 23 Sep 2022 07:43 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/18552 |
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