Azizah, Lailatul (2022) Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek terhadap Keputusan Pembelian Mobil Classic di PT. Inti Maju Cemerlang Sidoarjo (The Influence of Product Quality, Price Perception and Brand Image on Classic Car Purchase Decisions at PT. Inti Maju Cemerlang Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to analyze the effect of Product Quality, Price Perception and Brand Image on the Decision to Purchase Classic Cars at PT. Inti Maju Cemerlang Sidoarjo. Using all members of the population (complete enumeration) as many as 60 company customers, collect primary data using a questionnaire. Multiple regression analysis tool. The results showed that Product Quality, Price Perception and Brand Image had a significant effect on the Classic Car Purchase Decision at PT. Inti Maju Cemerlang Sidoarjo. These results indicate that the research model is feasible to use for analysis. This condition indicates that the ups and downs of classic car sales are determined by how good the Product Quality, Price Perception and Brand Image of Classic Car Products are at PT. Inti Maju Cemerlang Sidoarjo. Based on the test results obtained a correlation coefficient which shows that the relationship between the variables of Product Quality, Price Perception and Brand Image with the Purchase Decision of classic cars has a close relationship. Simultaneous test results show that the variables used in this research model are Product Quality, Price Perception and Brand Image, each of which has a significant influence on the Mobi Classicl Purchase Decision at PT. Inti Maju Cemerlang Sidoarjo. Keywords: Product Quality, Price Perception, Brand Image, Purchase Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Kualitas Produk, Persepsi Harga, Citra Merek, Keputusan Pembelian |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211800019 Lailatul Azizah |
| Date Deposited: | 05 Oct 2022 03:23 |
| Last Modified: | 05 Oct 2022 03:23 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/18528 |
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