Hubungan Antara Kontrol Diri dengan Perilaku Konsumtif Pembelian Merchandise pada Remaja Penggemar K-Pop. (Relationship Between Self-Control with Consumptive Behavior in Puchasing Merchandise in Teenage K-Pop Fans)

Carissa, Melvyna (2022) Hubungan Antara Kontrol Diri dengan Perilaku Konsumtif Pembelian Merchandise pada Remaja Penggemar K-Pop. (Relationship Between Self-Control with Consumptive Behavior in Puchasing Merchandise in Teenage K-Pop Fans). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Official URL: https://repository.untag-sby.ac.id

Abstract

The Korean Wave phenomenon among k-pop fans can influence to buy everything related to their idol. Buying behavior that is only based on excessive and continuous desire is a form of consumptive behavior. One of the factors that can influence consumptive behavior is self-control. This study aims to determine the relationship between self-control and consumptive behavior in purchasing merchandise on adolescent k-pop fans in Surabaya. The subjects in this study amounted to 140 subjects who were determined using purposive sampling technique by filling out statements in the form of a scale. Based on the results of hypothesis testing, the number is -0.625 with a significance level of 0.000. Therefore, it can be stated that there is a negative relationship between self-control and consumptive behavior in purchasing merchandise on teenage k-pop fans in Surabaya. This means that the lower the self-control, the higher the consumptive behavior. Conversely, the higher the self-control, the lower the consumptive behavior. Thus the hypothesis in this study is accepted. Keywords : Consumptive Behavior, Self-Control, K-Pop Fans

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Consumptive Behavior, Self-Control, K-Pop Fans
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Fakultas Psikologi > Program Studi Psikologi
Depositing User: 1511800236 Melvyna Carissa
Date Deposited: 27 Oct 2022 02:15
Last Modified: 27 Oct 2022 02:15
URI: http://repository.untag-sby.ac.id/id/eprint/18297

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