STRATEGI KOMUNIKASI PEMASARA DALAM MENINGKATKAN MARKET SHARE SEGMEN YOUTH PT TELKOMSEL DI KOTA SURABAYA

Agustin, Deliana Putri (2016) STRATEGI KOMUNIKASI PEMASARA DALAM MENINGKATKAN MARKET SHARE SEGMEN YOUTH PT TELKOMSEL DI KOTA SURABAYA. Other thesis, Untag Surabaya.

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Abstract

Deliana Putri Agustin, Marketing Communication Strategy to Increase Market. Share Segments Youth PT Telkomsel Surabaya. This study aims to describe the marketing communication strategy by PT Telkomsel to increase its market share in the segment of youth based on the theory Kotler (1997: 46) is the marketing mix that consisted of the Four P (4P) is product (product), price (the price), place (place) and promotion (promotion) and Theory AIDDA (Attention, Interest, Desire, Decision, Action). This type of research is descriptive qualitative, descriptive study illustrating that fact factual and accurate and meaningful qualitative research produces findings that can not be obtained by way of statistics or measurements. This study describes the marketing communication strategy undertaken by PT Telkomsel assisted by SPV Youth and Community Telkomsel Branch Surabaya, encompassing Product (product). Price (price), Place (place). Then the fourth P is Promotion (promotion). The data were collected through interviews with SPV Youth and Community Branch Surabaya as the representative of PT Telkomsel as key informants and informant team as well as to test the validity of the data. The results showed that of the four marketing communication strategy by PT Telkomsel to increase its market share segment of youth is the promotion (promotion).

Item Type:	Thesis (Other)
Uncontrolled Keywords:	marketing communication strategy
Subjects:	H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik
Depositing User:	Users 9 not found.
Date Deposited:	29 Jul 2019 06:12
Last Modified:	29 Jul 2019 06:12
URI:	http://repository.untag-sby.ac.id/id/eprint/1816

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