Ulya, Nada Annisau (2022) The Relationship Between Lifestyle and Impulsive Buying Behavior of K-Pop Merchandise in Adolescent Woman Community Stay in Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
K-pop fans have a habit of buying popular idol merchandise. Merchandise purchases become impulsive if done continuously, spontaneously and suddenly. One of the factors influencing this impulsive purchase is lifestyle. The purpose of this study is to find out the relationship between lifestyle and K-pop merchandise impulsive purchase behavior in adolescents women of STAY community in Surabaya. The subjects in the study involved 102 adolescents women joining the STAY community in Surabaya and a population of 138. Sampling retrieval techniques use purposive sampling techniques with quantitative research designs. Hypothesis testing using the product moment correlation test obtained a value of 0.654 with significance p = 0,000 (P < 0,01) indicating that there is a significant positive relationship between lifestyle and impulsive buying behavior of k-pop merchandise in female adolescents of the STAY community in Surabaya. So it can be interpreted that the higher one's lifestyle, the higher the impulsive buying behavior of k-pop merchandise in adolescents women of STAY community in Surabaya. Likewise, the lower the lifestyle, the lower the impulsive buying behavior of k-pop merchandise in teenage women of the STAY community in Surabaya is lower. Thus, it can be concluded that the hypothesis in this study was accepted. Keywords: Impulsive Buying Behavior, Lifestyle, Adolescent
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Impulsive Buying Behavior, Lifestyle, Adolescent |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
| Divisions: | Fakultas Psikologi > Program Studi Psikologi |
| Depositing User: | 1511800133 Nada Annisau Ulya |
| Date Deposited: | 31 Aug 2022 07:05 |
| Last Modified: | 31 Aug 2022 07:05 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/17665 |
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