Pakarty, Byar Tira Widya (2022) Analisis Komparasi Persepsi Manfaat, Persepsi Kompatibilitas, Kinerja Layanan, dan Minat Penggunaan E-Wallet pada Pengguna Ovo dan Link Aja di Kota Surabaya. (Comparative Analysis of Benefit Perception, Compatibility Perception, Service Performance, and Interest in Using E-Wallet on Ovo and Link Aja Users in the City of Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Payment instruments in Indonesia are growing very rapidly. As human needs increase, society develops a more efficient medium of exchange, namely money. Cash provides convenience in transactions. However, this is in line with the development of technology and communication that affects the development of the world economy. The use of money is not practical enough and it is difficult to carry large amounts of money. The fintech service that is currently growing rapidly is a digital wallet or e-wallet. etc. E-Wallet allows users to save money in the application and can be used for transactions at online and offline merchants. Two of the most popular e-wallets among the public today are Ovo and Link Aja. Research on the OVO and Link Aja applications uses quantitative methods. The purpose of this study was to determine the differences in the variables of Perceived Benefits, Perceived Compatibility, Service Performance and Interest in Using E-Wallet on OVO and Link Aja Users in the City of Surabaya. Based on the results of research and discussion, it can be concluded that there is no difference in the four variables. Keywords : Perceived Usefulness, Perceived Cmpatibility, Service Performance, Behavioral Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Perceived Usefulness, Perceived Cmpatibility, Service Performance, Behavioral Intention |
| Subjects: | J Political Science > JS Local government Municipal government |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1121800086 Byar Tira Widya Pakarty |
| Date Deposited: | 03 Nov 2022 04:33 |
| Last Modified: | 03 Nov 2022 04:33 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/17294 |
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