Salsabilla, Laili (2022) Pengaruh Judul Clickbait pada Media Online IDN Times terhadap Tingkat Kepercayaan Gen Z di Kabupaten Gresik (The Effect of Clickbait Titles on IDN Times Online Media on the Level of Trust of Gen Z in Gresik Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research is motivated by the development of online media in Indonesia which is increasingly rapidly accompanied by the phenomenon of the use of Clickbait titles. The widespread use of clickbait titles in online media is quite a problem in the aspect of public trust in a media. Generation Z is no exception, who make their cellphones the main medium in accessing information. This study aims to see the effect of Clickbait News Titles in Online Media, especially IDN Times on the level of trust of Generation Z in Gresik Regency. The theory used is ValueExpectancy Theory, with descriptive quantitative methods and data analysis techniques using simple linear regression with SPSS 22 statistical test. Data collection techniques using questionnaires involving 100 respondents who are Generation Z in Gresik Regency. The sampling technique used is probability sampling. The results obtained are that there is a significant influence between the Clickbait News Title on the Trust Level. The magnitude of the effect of the Clickbait News Title on the Trust Level is 27.7%. Keywords: Clickbait, Trust Level, Generation Z
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Clickbait, Tingkat Kepercayaan, Generasi Z |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151800136 Laili Salsabilla |
| Date Deposited: | 16 Nov 2022 02:12 |
| Last Modified: | 16 Nov 2022 02:12 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/17173 |
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