Peran Humas Pemerintah Kota Mojokerto Sebagai Public Information Dalam Mengenalkan Batik Khas Majapahit Melalui Mojo Batik Festival. (The Role of Mojokerto City Government Public Relations as Public Information in Introducing Majapahit Typical Batik Through the Mojo Batik Festival).

Mega, Juniar Fany Puspa (2022) Peran Humas Pemerintah Kota Mojokerto Sebagai Public Information Dalam Mengenalkan Batik Khas Majapahit Melalui Mojo Batik Festival. (The Role of Mojokerto City Government Public Relations as Public Information in Introducing Majapahit Typical Batik Through the Mojo Batik Festival). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The currents of globalization and modernization are growing rapidly, making several aspects of life change. One of them in the style of dress or fashion. The entry of fashion trends from foreign cultures makes the original culture of Indonesia slowly fade away. One of Indonesia's original cultures that is now increasingly being forgotten is batik. The rise of dress styles that imitate foreign cultures occurs in almost every area, one of which is in the City of Mojokerto. Mojokerto city batik has patterns and motifs excavated from the Majapahit kingdom. To revitalize Mojokerto batik culture, the public relations of the Mojokerto city government certainly plays a role in introducing Majapahit batik. Mojo Batik Festival is an event held to introduce, arouse, and grow public interest in batik in the city of Mojokerto. The purpose of this study is to determine the role of public relations for the Mojokerto city government in an effort to introduce the typical Majapahit batik through the Mojo Batik Festival so that its existence is better known by the wider community. In this study, the public relations model of James Grunig and Todd Hunt is used, namely the public information model. This research approach uses a qualitative descriptive type of research. This study uses two types of data sources, namely primary data and secondary data. Data collection techniques using observation, interviews and documentation. The results of this study can be concluded that public relations plays a role as public information in introducing Majapahit batik through the Mojo Batik Festival. Keywords: Globalization, fashion, Role of Public Relations, Public Information, Batik Mojokerto

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