Najid, Rafli Setyawan (2022) Virtual Tour Sebagai Strategi Unit Pelaksana Teknis Dinas (UPTD) Tugu Pahlawan dalam Pengelolaan Museum Sepuluh Nopember Kota Surabaya pada Masa Pandemi Covid-19. (Virtual Tour as a Strategy for the Tugu Pahlawan Service Technical Implementation Unit (UPTD) in the Management of the Surabaya Ten November Museum during the Covid-19 Pandemic). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to find out in depth the strategy used by the Museum Sepuluh Nopember to attract tourists to visit the museum and the inhibiting and supporting factors for the implementation of the strategy. This research is a descriptive qualitative research. The subjects of this research are Museum Curator Staff, Tour Guide Staff, Administrative Staff, and tourists who visit the Museum Sepuluh Nopember. The research instrument is the researcher himself. Data collection techniques are interviews, observation, and documentation. The data analysis technique used interactive analysis techniques. Testing the validity of the data using triangulation techniques and methods. Based on the results of the study, it can be concluded that: (1) The Museum Sepuluh Nopember has several strategies to attract visitors, namely: (a) The Museum Sepuluh Nopember Treatrix, (b) Dual Exhibition, (c) Goes To School Museum, (d) Collaborating with the Onthel Bike Community, (e) Buddy Museum Sepuluh Nopember. (2) The supporting factors and inhibiting factors of the Museum Sepuluh Nopember include: Strengths: (a) the Museum Sepuluh Nopember is a museum that has a collection of struggles, (b) The entrance ticket price is affordable for all circles of society, (c) Can be used as educational and research tourism (d) Have programs or activities that involve the community (e) Have a strategic location. Weaknesses: (a) Low Human Resources (HR), (b) Lack of Utilization of social media for promotional media, (c) Service Standardization, (d) Lack of Creativity. Opportunities: (a) Advances in Science and Technology (IPTEK), (b) Government Support, (c) Cooperation Relations. Threats: (a) Socio-cultural conditions of the community who judge the museum to be less attractive, (b) The number of tourist objects that are more attractive, (d) Low public awareness of historical heritage. Keywords : Strategy, Visitor Interest, Museum
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Strategy, Visitor Interest, Museum |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Publik |
| Depositing User: | 1111800182 Rafli Setyawan Najid |
| Date Deposited: | 21 Oct 2022 07:13 |
| Last Modified: | 21 Oct 2022 07:13 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/17131 |
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