Syarli, Riangga Yudis (2022) Pengaruh Redesain Outlet, Desain Produk dan Promosi terhadap Minat Berkunjung di Koperasi Intako Tanggulangin Sidoarjo (The Effect of Outlet Redesign, Product Design and Promotion on Interest in Visiting Intako Tanggulangin Sidoarjo Cooperative). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Intako Cooperative is one of the cooperatives that sells bag and leather handicrafts which has an outlet in the Tanggulangin area of Sidoarjo. Where in the area there are more and more similar businesses that are competitors. The level of visits is an important factor so that the outlet is crowded with visitors who will buy and increase sales. From the results of t-test and multiple linear regression, Outlet Redesign, Product Design and Promotion are aspects that affect Visiting Interests at Tanggulangin Cooperative Outlets, Sidoarjo. Outlet redesign can determine how visitors will feel comfortable when visiting, then Product Design will attract customers to buy goods according to their needs and desires, as well as Promotions that are intended to introduce related business. These three things are interrelated and influence the interest in visiting the Tanggulangin Intako Cooperative, Sidoarjo. Keywords: Outlet Redesign, Product Design, Promotion and Visiting Interest
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Redesain Outlet, Desain Produk, Promosi, Minat Berkunjung |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1121800004 Riangga Yudis Syarli |
| Date Deposited: | 03 Nov 2022 07:18 |
| Last Modified: | 03 Nov 2022 07:18 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/17054 |
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