Putra, Aridwan Lasmana (2022) Pengaruh Personal Selling, Komitmen dan Kepercayaan terhadap Loyalitas Pelanggan PT. Nobel Audiology Center Surabaya. (Influence of Personal Selling, Commitment and Trust on Customer Loyalty PT. Nobel Audiology Center Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to find out the influence of Personal Selling, commitment, and trust on the loyalty of PT. Nobel Audiology Center Surabaya. This tipe of research used a descriptive quantitative methods, the data collection used in this research purpose sampling techniques and a sample of 96 respondents as one of the data sources. This study used descriptive analysis tools of classical assumption test, homepage regression analysis and followed with t test, f test, R test and R2 test. The results obtained from this research are that Personal Selling has a positive and significant effect on customer loyalty. Commitment has a positive and significant effect on customer loyalty. Trust has proven to have a positive and significant effect on customer loyalty. In the end, the variables of Personal Selling, commitment and trust together have a significant influence on the loyalty of PT. Nobel Audiology Center Surabaya. Keywords : Personal Selling, Commitment, Trust, Customer Loyalty
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Personal Selling, Commitment, Trust, Customer Loyalty |
| Subjects: | A General Works > AC Collections. Series. Collected works H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1121800050 Aridwan Lasmana Putra |
| Date Deposited: | 03 Nov 2022 03:17 |
| Last Modified: | 03 Nov 2022 03:17 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/16983 |
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