Strategi Komunikasi Pemasaran UD Fleuriste Anthuria dalam Memasarkan Produk (UD Fleuriste Anthuria's Marketing Communication Strategy in Product Marketing)

Wicaksana, Ary Bagus (2022) Strategi Komunikasi Pemasaran UD Fleuriste Anthuria dalam Memasarkan Produk (UD Fleuriste Anthuria's Marketing Communication Strategy in Product Marketing). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Lovers of cut flowers or ornamental plants in the city of Surabaya are increasingly being discussed, the article is that a lot of flower shops in the city of Surabaya are now growing rapidly, this makes the business competition for cut and ornamental plants increasingly tight. UD Fleuriste Anthuria is a company engaged in the trading of cut flowers and has been established since 2015, as a company engaged in trading, now UD Fleuriste Anthuria has become the largest ruler of cut flowers in certain types, this cannot be denied because since its inception until now this proves that UD Fleuriste Anthuria is able to survive and continue to grow. As the largest market for Anthurium cut flower owners in the city of Surabaya, this is the biggest benefit for the company because all florists and individuals will know themselves better and make UD Fleuriste Anthuria one of their main destinations in buying anthurium type flowers. Companies that have successfully marketed their products certainly have a good marketing strategy and must have experienced failures in marketing their products, but all UD Fleuriste Anthuria can pass until it reaches its target. Keywords: Product Characteristics, Marketing Strategy, Company Target

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Product Characteristics, Marketing Strategy, Company Target
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1151700026 Ary Bagus Wicaksana
Date Deposited:	14 Nov 2022 03:30
Last Modified:	14 Nov 2022 03:30
URI:	http://repository.untag-sby.ac.id/id/eprint/16932

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