Dewi, Rhika Putri (2022) Implementasi Model PR Public Information melalui Aktivitas Copywriting di Connectpedia Indonesia (Implementation of Public Information PR Model through Copywriting Activities on Connectpedia Indonesia). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Public information is an effort made by public relations with the aim of increasing the company's positive image. One of them is through the use of copywriting by Connectpedia Indonesia in disseminating information about events that will be held by Connectpedia Indonesia. The theoretical studies uses include the concept of Public Relations, PR Public Information model from Grunig & Hunt, Copywriting and Image. The research approach uses qualitative descriptive research. Data collection techniques were carried out by conducting interviews, observations and documentation. The results of the study showed that the Connectpedia Indonesia's PR in implementing public information is done through electronic media (Email), which is distributed to Connectpedia Indonesia's external public consisting of: prospective media partners, prospective sponsors and members. In disseminating this information, the copywriting technique used tends to lead to the AIDCA (Attention, Interest, Desire, Conviction, Action) Copywriting Model. Which starts from making interesting information headlines, to where the external public takes action. Keywords:Public Relations, Public Informations, Copywriting.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151800220 Rhika Putri Dewi |
| Date Deposited: | 10 Nov 2022 03:53 |
| Last Modified: | 10 Nov 2022 03:53 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/16914 |
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