Pengaruh Iklan Google Adwords dan Kualitas Website terhadap Keputusan Menggunakan Ekspedisi Line 7 Express. (The Influence of Google Adwords Advertising and Website Quality on Decisions to Use Line 7 Express)

Arifin, Trenaldy Ikkyu (2022) Pengaruh Iklan Google Adwords dan Kualitas Website terhadap Keputusan Menggunakan Ekspedisi Line 7 Express. (The Influence of Google Adwords Advertising and Website Quality on Decisions to Use Line 7 Express). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The development of the digital world and marketing strategies in Indonesia is growing rapidly. One of the developments in marketing strategies is digital marketing in the form of advertising. The Line Express freight forwarding service company has started introducing its business through Google Adwords ads since June 2021 which is directed directly to the company's website or website where it contains goods delivery service offers. The Google Adwords ads used by Line Express in the initial period of account creation until now have not yet received efficient results and the quality of the Line Express website still needs improvement and improvement in several sectors, both in user experience and user friendly or user convenience in accessing the website via mobile or cell phone. In this study, the author uses quantitative methods with survey research that uses a questionnaire as an instrument. To process the data from the questionnaires that have been distributed using the SPSS version 25 application. The population in this study were all line 7 express customers in April 2022 and the sample used was a non-probability sampling method of saturated sample or census. and the analysis technique used is multiple linear regression analysis. The results of this study indicate that the independent variables of google adwords advertising and website quality affect the dependent variable, namely the decision to use online shipping services at line express companies in Surabaya. Keywords : Advertising, Google Adwords, Google, Quality, Website, Purchase Decision

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