Perancangan Fasilitas Pengembangan Ekonomi Kreatif Subsektor Kuliner di Surabaya (Design Of Culinary Subsector Creative Economic Development Facility in Surabaya)

Alandra, Medy Vicky (2022) Perancangan Fasilitas Pengembangan Ekonomi Kreatif Subsektor Kuliner di Surabaya (Design Of Culinary Subsector Creative Economic Development Facility in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Surabayauisuthe largest capital ofuEastuJava and a center of trade and commerce. Many tourists come to Surabaya for business, economic and social reasons. Surabaya is also the second most populous city in Indonesia with many economic activities taking place within its borders and is one of the areas where other city dwellers suffer their fate. The growth rate of Indonesia's creative industry is about 5.76%. That means it has grown faster than electricity, natural gas and clean water, mining and quarrying, agriculture and livestock, forestry and fishing, services and processing. Not many industries can survive the Covid-19 pandemic. The health crisis and economic slowdown have pushed many industries into recession. The rest is the food and beverage industry (mamin). This can be seen in the growth trend, which has remained positive over the past year. In the second quarter of 2021, the industry growth rate reached 2.70%, oneiofitheifastestigrowinguindustries in the manufacturing industry. Digital Marketing is one of the factors that determine business development, including Small and Medium Enterprises. Digital marketing can bring many opportunities and growth to businesses. This can lead to exposure and more sales. Alonguwithutheuwidespread use of the internet in today's life, every business needs digital marketing. Digital marketing in Indonesia has started to become very common. Today, the media used in digital marketing is moving away from the “traditional” approach that typically uses print media such as posters, banners, brochures or newspapers. However, the great opportunity for digital marketing has not been fully utilized, especially in the capital city of East Java, namely Surabaya, in Surabaya there is no digital marketing training facility, this makes MSME actors less than optimal in selling. Therefore, I took the initiative to raise this problem and propose a solution, namely designing a digital marketing training facility in Surabaya. Keywords : Creative Economy, Digital Marketing, Micro, Small and Medium Enterprises, Culinary

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Ekonomi Kreatif, Digital Marketing, Usaha Mikro Kecil dan Menengah, Kuliner
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Divisions: Fakultas Teknik > Program Studi Arsitektur
Depositing User: 1441800010 VICKY MEDY ALANDRA
Date Deposited: 23 Aug 2022 03:02
Last Modified: 23 Aug 2022 03:02
URI: http://repository.untag-sby.ac.id/id/eprint/16646

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