Strategi Humas Polrestabes Surabaya dalam Mempertahankan Citra Positif Melalui Media Sosial (Surabaya Police Public Relations Strategy in Maintaining a Positive Image Through Social Media)

Nur'aini, Adinda Novia (2022) Strategi Humas Polrestabes Surabaya dalam Mempertahankan Citra Positif Melalui Media Sosial (Surabaya Police Public Relations Strategy in Maintaining a Positive Image Through Social Media). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

In the current era of globalization, people are used to social media, this can be a source of daily information. In addition, social media is also a platform to maintain a positive image and as a media for promotion of certain parties. Several government agencies are currently taking advantage of it. Polrestabes Surabaya is one of the government agencies that use it. Through its public relations role, Polrestabes Surabaya has various strategies to communicate with the public efficiently. To find out the public relations strategy of the Surabaya Police in maintaining its positive image, the author uses the 4-step Public Relations theory, namely situation analysis, program planning, acting and communicating, and program evaluation. This research uses qualitative research method with descriptive research type. The primary data used in this research is in the form of information about the program activities of the Public Relations division of the Surabaya Police, through observation and interviews. The result of this research is the disclosure of public information by conveying positive news, as well as synergizing in providing credible and transparent information to the public through social media to maintain a positive image of Polrestabes Surabaya. Keywords: Public Relations Strategy, Social Media, Polrestabes Surabaya, Positive Image.

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