Atmaja, Satria Tri (2022) Personal Branding Nonselebriti pada Akun Instagram @Panggilvanyaja (Non-celebrity Personal Branding on Instagram Account @Panggilvanyaja). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
One of the platforms widely used by the public is Instagram, especially among young people. This is seen as an opportunity by @panggilvanyaja as a medium for channeling talent or self-potential so that it can be seen more widely by the public by utilizing its features to build personal branding. The purpose of this study is how @panggilvanyaja does personal branding as noncelebrity, as the benefits for further research by being a source of additional references and insights to the public related to personal branding on Instagram account. This research uses a case study approach with observation, documentation, and interviews with informants as many as 5 people from Instagram users. The theory used to analyze is dramaturgy by Erving Goffman. The study's results showed that @panggilvanyaja uses Instagram as a platform to interact and build closeness with his followers to be more intense, intended to build loyalty from the community of followers of @panggilvanyaja and coupled with how to dress style as a supporting aspect of personal branding. Keywords : Personal Branding, Instagram, Dramaturgi, Noncelebrity
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Personal Branding, Instagram, Dramaturgi, Nonselebriti |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151700039 Satria Tri Atmaja |
| Date Deposited: | 30 Sep 2022 02:16 |
| Last Modified: | 14 Nov 2022 02:49 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/16527 |
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