Pembingkaian Standarisasi Kecantikan Perempuan dalam Iklan (Analisis Framing Zhongdang Pan dan Kosicki pada Iklan Wardah Versi Dinda Hauw). (Framing Standardization of Women's Beauty in Advertisements (Framing Analysis of Zhongdang Pan and Kosicki on Dinda Hauw's Version of Wardah Ads))

Putra, I Gede Aditya Eka (2022) Pembingkaian Standarisasi Kecantikan Perempuan dalam Iklan (Analisis Framing Zhongdang Pan dan Kosicki pada Iklan Wardah Versi Dinda Hauw). (Framing Standardization of Women's Beauty in Advertisements (Framing Analysis of Zhongdang Pan and Kosicki on Dinda Hauw's Version of Wardah Ads)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study discusses the framing of women's beauty standardization in Wardah "Feel the Beauty" advertisement on the Youtube platform. Wardah ad "Feel the Beauty" constructs the meaning of standardization of women's beauty through an advertisement. The exposure of Wardah ad "Feel the Beauty", can lead public opinion about the meaning of beauty to be the same. This study uses the theory of social reality construction from Peter L. Berger and Thomas Luckman, and the method used is qualitative with a framing Zhongdang Pan and Gerald M Kosicki analysis approach. Data collection in this study was carried out by observing the scene in Wardah "Feel the Beauty" advertisement which was viewed through the Youtube platform, showing the framing of women's beauty standards. The results of the research in Wardah advertising scene "Feel The Beauty" construct the audience that there is no certain standard in seeing women's beauty. Women's beauty is not only seen through appearance, but by being themselves every woman can show and express her own beauty. Through inner beauty, talents, abilities, and achievements shown in the advertisement, proves that beauty can be seen from various things. Wardah agrees that there is no certain standard in beauty, and fully supports all forms of beauty for every woman. Keywords: Beauty Standardization, Social Reality Construction, Framing Analysis

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Beauty Standardization, Social Reality Construction, Framing Analysis
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: 1151800080 I Gede Aditya Eka Putra
Date Deposited: 17 Nov 2022 06:57
Last Modified: 17 Nov 2022 06:57
URI: http://repository.untag-sby.ac.id/id/eprint/16484

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