Tugas Content Creator dalam Membentuk Brand Image Dapur Fizzul Jombang. (The Content Creator's Task in Forming the Brand Image of the Jombang Fizzul Kitchen)

Darmawan, Chandra Alief (2022) Tugas Content Creator dalam Membentuk Brand Image Dapur Fizzul Jombang. (The Content Creator's Task in Forming the Brand Image of the Jombang Fizzul Kitchen). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

MSMEs are one of the drivers and economic growth. As an MSME, you must be able to meet the needs of the community for a superior product. With so many MSME products that have their respective identities or brands, they are different from other products and can show the advantages of the product or brand. Building a positive brand image can be done by highlighting what are the advantages, characteristics, and advantages of the product and can be a differentiator with other products. The brand image of a product can be shown in different styles, one of which is through content. As a profession whose job is to create and produce content, content creators can create content for a business in shaping a brand image. Dapur Fizzul is an MSME engaged in food products that has the task of content creators in forming a brand image through content on social media. Dapur Fizzul uses content as a form of marketing communication so that there is a content creator task, in this study will describe the task of the content creator in shaping the brand image of Dapur Fizzul through the content creation process starting from collecting ideas to produce content, producing content that fits the identity and branding, content suitable for promotion, education, entertainment, or providing information, tailoring content to the selected platform, and evaluating the content that has been published. The purpose of this study is to describe the task of content creators in shaping the brand image of Dapur Fizzul. The researcher uses a qualitative descriptive approach, with the results of the research that the task of the content creator of Dapur Fizzul can form the desired brand image. Keywords: MSME, Content Creator, Brand Image, Dapur Fizzul

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: MSME, Content Creator, Brand Image, Dapur Fizzul
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: 1151800205 Chandra Alief Darmawan
Date Deposited: 17 Nov 2022 03:36
Last Modified: 17 Nov 2022 03:36
URI: http://repository.untag-sby.ac.id/id/eprint/16481

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