Sari, Della Cintya (2022) Pengaruh Harga, Kualitas Pelayanan dan Promosi terhadap Keputusan Pembelian Jasa Tia Decoration and Wedding Services di Surabaya (The Influence of Price, Service Quality and Promotion on Purchase Decisions for Tia Decoration and Wedding Services in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The use of decoration services and wedding services is currently booming in the community due to changing patterns and lifestyles of people who need the help of a decoration and wedding service in carrying out their events. To make consumers interested in the products or services offered in order to maintain business and achieve business goals, companies need to understand the factors that influence purchasing decisions such as in terms of price, service quality, and promotion. Therefore, this study describes the effect of price, service quality and promotion on purchasing decisions for Tia Decoration and Wedding Services in Surabaya. This study uses a quantitative approach and a questionnaire as a research instrument. The population in this study were all consumers of Tia Decoration and Wedding Services in Surabaya in 2021. This research was conducted using a non-probability sampling technique. The sampling technique is a saturated sample/census with a total of 55 respondents. The data analysis technique used is multiple linear regression. The results obtained from this study that Price, Service Quality and Promotion have an effect either individually or jointly on the Purchase Decision of Tia Decoration and Wedding Services Services in Surabaya. Keywords: Price, Service Quality, Promotion, Purchase Decision
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Harga, Kualitas Pelayanan, Promosi, Keputusan Pembelian |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1121800054 Della Cintya Sari |
| Date Deposited: | 07 Nov 2022 02:18 |
| Last Modified: | 07 Nov 2022 02:18 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/16365 |
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