AUDIT KOMUNIKASI DALAM MEMPERBAIKI KUALITAS INFORMASI PADA PELAKSANAAN PROGRAM M3 DI UNITED AGENCY SB18 (Communication Audit as a Public Relations Strategy in Information Quality in the M3 Program in Building Agent's Self Image)

Sasono, Sofyan (2022) AUDIT KOMUNIKASI DALAM MEMPERBAIKI KUALITAS INFORMASI PADA PELAKSANAAN PROGRAM M3 DI UNITED AGENCY SB18 (Communication Audit as a Public Relations Strategy in Information Quality in the M3 Program in Building Agent's Self Image). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui kualitas informasi pada pelaksanaan program M3. Kualitas informasi dalam program M3 pada perusahaan United Agency SB18 yang diukur melalui tahapan – tahapan audit komunikasi menurut Rosli & Burhan (2015), yaitu : Mengidentifikasi masalah dan pembentukan kerangka kerja, Diagnosis, Perencanaan dan pelaksanaan audit, Rekomendasi dan Penilaian. Tahapan tersebut diukur menggunakan aspek model variabel Profil Komunikasi Organisasi, yaitu : Iklim komunikasi, Kepuasan organisasi, Penyebaran informasi, Beban informasi, Ketepatan informasi dan Budaya organisasi. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Metode yang digunakan dalam penelitian ini adalah metode audit komunikasi yang melihat pada aspek, yakni : Iklim komunikasi, Kepuasan organisasi, Penyebaran informasi, Beban informasi, Ketepatan informasi. Pada proses pengumpulan data peneliti menggunakan cara wawancara, observasi dan dokumentasi. Objek penelitian perusahaan United Agency SB18, Teknik keabsahan data menggunakan triangulasi sumber. Hasil penelitian menunjukkan pada tahapan awal identifikasi permasalahan pada kualitas penyebaran informasi yang diterima agen. Pada proses identifikasi menghasikan tiga rekomendasi yang diberikan atas persetujuan public relations, yaitu : Penambahan jadwal kegiatan, penambahan proses editing dokumentasi yang disebarkan kembali melalui media yang digunakan dan mewajibkan agen mencatat poin pesan yang didapat pada program. Pada proses tahapan menghasilkan lima aspek, yaitu : Iklim komunikasi berupa program sebagai penyelesaian masalah agen, Kepuasan organisasi berupa hambatan penerimaan pesan yang menyebabkan agen lupa, Penyebaran informasi berupa media Instagram dan WhatsApp serta konten kreatif lewat poster, video dan deskripsi yang sifatnya mengajak, Beban informasi berupa kekuatan informasi yang disediakan empat hari sebelum acara dimulai, Ketepatan informasi berupa tidak terbukanya antara agen dan public relations. Kata kunci : Kualitas informasi, Audit komunikasi, Public Relations

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kualitas Informasi, Audit Komunikasi, Public Relations
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: Sofyan Sasono Agung
Date Deposited: 15 Jul 2022 02:43
Last Modified: 15 Jul 2022 03:00
URI: http://repository.untag-sby.ac.id/id/eprint/16221

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