Influence of Social Media Marketing, Brand Image, and Perception Price For Interest To Buy Ms Glow Skincare In Surabaya

Krinawati, Eva Dwi (2022) Influence of Social Media Marketing, Brand Image, and Perception Price For Interest To Buy Ms Glow Skincare In Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to analyze 1). the influence of social media marketing has an effect on buying interest in MS skincare products. Glow, 2). the influence of brand images has an effect on buying interest in MS skincare products. Glow, 3). the effect of price perception on buying interest in MS skincare products. Glow, 4). the influence of social media marketing, brand images and price perceptions simultaneously have a significant effect on buying interest in MS skincare products. glow. The type of data used in this study is the type of quantitative data. The sampling technique used in this study was purposive sampling with a sample of 100 respondents using MS skincare products. Glow in Surabaya. Analysis of the data used is multiple linear regression analysis, t-test and f-test. The results showed that social media marketing variables had a significant effect on buying interest in MS GLOW skincare, brand image had a significant effect on buying interest in MS GLOW skincare, price perception had a significant effect on buying interest in MS GLOW skincare.

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