The Impact of entrepreneurial orientation, consumer orientation, competitor orientation and goverment's role on the creative economy and competitive excellence and its impact on the curious performance of micro-culinary Enterprises in Kupang city of East Nusa Tenggara Province

Niha, Simon Sia (2019) The Impact of entrepreneurial orientation, consumer orientation, competitor orientation and goverment's role on the creative economy and competitive excellence and its impact on the curious performance of micro-culinary Enterprises in Kupang city of East Nusa Tenggara Province. Doctoral thesis, Untag 1945 Surabaya.

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Abstract

The purpose of this study is to prove and analyze the following concerns, such as, (1) The effect of entrepreneurial orientation on the Creative Economy on microculinary businesses in Kupang City; (2) The Influence of Entrepreneurial Orientation on CompetitiveExcellence on micro-culinary enterprises in Kota Kupang; (3) the Effect of Entrepreneurship Orientation on Marketing Performance in the micro-culinary business in Kota Kupang; (4) the Effect of Consumer Orientation on the Creative Economy on micro-culinary businesses in the city of Kupang; (5) the Effect of Consumer Orientation on CompetiveExcellence on microculinary businesses in Kota Kupang; (6) the Effect of Consumer orientation on Marketing performance on micro-culinary businesses in Kota Kupang; (7) the Effect of competitor orientation on creative economic orientation in micro-culinary businesses in Kota Kupang; (8) the Effect of competitor orientation on competitive advantage in micro-culinary businesses in Kota Kupang; (9) the Effect of competitor orientation on marketing performance in micro-culinary businesses in Kota Kupang; (10) the Influence of the Government's role on creative economic orientation in culinary micro-enterprises in Kota Kupang; (11) the Influence of the Government's role in Excellence Competing in micro-culinary businesses in Kota Kupang; (12) the Influence of the Government's role on marketing performance in micro-culinary businesses in Kupang City; (13) the Effect of creative economic orientation on competitive advantage in business micro culinary in Kota Kupang; (14) The influence of creative economic orientation on marketing performance in the micro business culinary in Kota Kupang, (15) the Effect of Competitive Advantages on Marketing Performance in micro-culinary businesses in Kupang City. This research was conducted on micro-culinary businesses in Kupang in which a total of 150 respondents involved were business owners or managers. The type of data used is qualitative and quantitative data, while the data sources are primary data and secondary data. The data analysis technique used is descriptive statistical analysis and inferential statistics. Descriptive statistical analysis is used to determine the perceptions or responses of respondents related to the variables and indicators used in this study, while inferential statistics are applied to test the hypothesis proposed using Structural Equation Modeling with the SmartPLS approach. The study showed the results as following; (1) The entrepreneurial orientation had a positive and significant effect on the creative economy and competitive advantage, but showed not significant effect on the marketing performance; (2) The consumer orientation had a positive and significant effect on the creative economy and competitive advantage, but was not significant on the marketing performance; (3) the competition orientation displayed a positive and significant effect on the creative economy and competitive advantage but it indicated non-significant effect on the marketing performance; (4) The government's role presented a positive and significant effect on the creative economy and marketing performance but it proved to be not significant towards the competitive advantage; (5) The influential creative economy indicated a positive and significant effect to competitive advantage and marketing performance; and (6) The competitive advantage revealed a positive and significant effect on the marketing performance of the culinary micro-businesses.

Item Type: Thesis (Doctoral)
Uncontrolled Keywords: Role of Creative Economy, Competitive Advantage, Entrepreneurship Orientation, Consumer Orientation, Competitor Orientation, Government Role and Marketing Performance.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Doktor Ilmu Ekonomi
Depositing User: Didik Ahmad
Date Deposited: 09 Mar 2022 03:48
Last Modified: 09 Mar 2022 03:48
URI: http://repository.untag-sby.ac.id/id/eprint/15091

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