The Effect of Destination Brand Awareness on Destination Brand Loyalty Through Brand Image, Perceived Brand Quality, Brand Value and Brand Satisfaction in Banyuwangi City As a Tourism Objective

Subagyo, Heri (2019) The Effect of Destination Brand Awareness on Destination Brand Loyalty Through Brand Image, Perceived Brand Quality, Brand Value and Brand Satisfaction in Banyuwangi City As a Tourism Objective. Doctoral thesis, Untag 1945 Surabaya.

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Abstract

Jenis terjemahan Terjemahan teks Teks sumber 5.000 / 5.000 Hasil terjemahan One strategy in attracting visitors to a tourist destination is Branding. Travel agent/marketer tourism looks at every country/city as a brand. For this reason, destination branding has world's attention. Judging from tourist visits to Banyuwangi, there are the gap between what has been done with the reality that can be obtained. For this then This research was conducted and the city of Banyuwangi was chosen as a tourist destination that used as the area under study because: Banyuwangi is also the winner of the UNWTO Award in Innovation in Public Policy and Governance : Culture and Tourism; Banyuwangi as a tourism destination that has blue fire and beaches plengkung with very exotic waves; Banyuwangi has 3 events which is included in the Calendar of Events of Wonderful Indonesia. The research population is tourists who visit Banyuwangi City in East Java from March to May 2018. Using SEM rules, sample size is 250 respondents. Test model with Gene-ralized Least Square Estimation (GLS), structural equation model analysis (SEM), method Purposive sampling in incidental and assistance sampling with the Amos 24 software, at 250 respondents. Test result shows the model (fit) seen from the values ​​of GFI, AGFI, TLI, CFI, RMSEA and CMIN / DF, are 0.916, 0.902, 0.951, 0.954, 0.954, 0.074 and 0.977 which are all within the expected range of values ​​so that the model acceptable. From the results of testing the model in this study, it is able to explain the relationship between destination brand awareness, brand image, perceived brand quality, brand value and brand satisfaction to the City's brand loyalty Banyuwangi as a tourism destination. The results of this study are a contribution which is significant especially in the service marketing strategy in terms of brand loyalty Banyuwangi city as a tourism destination. Based on the results of the analysis and hypothesis testing of the research that has been done previously, from this research conclusions can be drawn: 1). Destination brands awareness has a significant effect on destination brand image, the higher the awareness of tourists knowing Banyuwangi, the stronger the image of Banyuwangi as a destination city. 2). Destination brand awareness significant effect on the destination brand value, the higher the awareness If tourists know Banyuwangi, the more it will have a big impact on tourism increasing the value of Banyuwangi as a destination city. 3). Destination brand image has no significant effect on destination brand quality, the high image of Banyuwangi as one of the destination cities has not been can improve tourist perceptions of the quality of the destination city Banyuwangi. 4). Destination brand image has a significant effect on destination brand value, the stronger the image of Banyuwangi in the minds of tourists, the will further increase the value of Banyuwangi as a destination city destination. 5). Destination brand image has a significant effect on destination brand loyalty, the stronger the image of Banyuwangi as a destination city destinations will have a major impact on increasing tourist loyalty to continue to visit Banyuwangi in the future. 6). Destination brand quality significant effect on the destination brand value, the better the quality Banyuwangi in the minds of tourists, it will further increase the value Banyuwangi as one of the destination cities. 7). Destination brand quality significant effect on destination brand loyalty, the higher the quality Banyuwangi as one of the destination cities, it will be increasingly increase tourist loyalty to continue to visit Banyuwangi on time future. 8). Destination brand value has a significant effect on destination brand satisfaction, the higher the value of Banyuwangi as a destination city destination, it will further increase the satisfaction of visiting tourists to Banyuwangi. 9). Destination brand value has a significant effect on destination brand loyalty, the higher the value of Banyuwangi as a city destination, it will further increase tourist loyalty to continue to visit Banyuwangi in the future. 10). Destination brand satisfaction significant effect on destination brand loyalty, the higher the satisfaction tourists after visiting Banyuwangi as a destination city destination, it will further increase the loyalty of these tourists to continue to visit Banyuwangi in the future. Researchers suggest: 1). Increase destination brand awareness Banyuwangi, especially by designing promotional strategies that make tourists always remember the Banyuwangi city tour so that in the future Banyuwangi can become a major destination for tourist destinations. 2). Increase destination brand image, especially with image improvement Selengkapnya tentang teks sumber ini Diperlukan teks sumber untuk mendapatkan informasi terjemahan tambahan Kirim masukan Panel samping Batas 5.000 karakter. Gunakan tombol panah untuk menerjemahkan lagi.

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