Christy, Putri Aprillia (2022) Hubungan Antara Konformitas dengan Perilaku Konsumtif Pembelian Merchandise K-Pop Pada Kalangan Remaja di Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini merupakan penelitian kuanitatif dengan jenis penelitian korelasional. Penelitian ini dilakukan dengan tujuan untuk mengetahui hubungan antara konformitas dengan perilaku konsumtif pembelian merchandise K-Pop terhadap remaja. Subjek dari peneliltian ini adalah remaja penggemar K-Pop di kota Surabaya yang berjumlah 47 dengan kriteria usia 12 hingga 21 tahun. Teknik pengambilan sampling yaitu menggunakan pursposive sampling. Alat ukur menggunakan skala Konformitas dan Perilaku Konsumtif pada remaja. Pengujian hipotesis dalam penelitian ini menggunakan koefisien korelasi Product Moment. Hasil dari nilai koefisien korelasi Product Moment dengan skor korelasi sebesar -0.125 dengan signifikansi p=0.403 >0.05. yang berarti tidak terdapat hubungan antara Konformitas dengan Perilaku Konsumtif pembelian merchandise K-Pop pada remaja.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Psikologi |
| Depositing User: | 1511700081 Putri Aprillia Christy |
| Date Deposited: | 25 May 2022 02:38 |
| Last Modified: | 25 May 2022 02:38 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/14793 |
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