Satisfaction Level of Watching the Movie “Money Heist La Casa De Papel Season 1 and 2” (Descriptive Study on Students of the Communication Science Study Program, Untag Class of 2017-2018)

Laksono, Arianto Dwi (2022) Satisfaction Level of Watching the Movie “Money Heist La Casa De Papel Season 1 and 2” (Descriptive Study on Students of the Communication Science Study Program, Untag Class of 2017-2018). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This type of research is included in the type of quantitative descriptive research and uses the theory of satisfaction or Uses and Gratification. The population in this study were all active students of University of 17 Agustus 1945 (Untag) Surabaya Communication Studies, especially the 2017-2018 class, with a total sample of 199 respondents. The data collection technique was carried out by using a set of written questions to the respondents who became the research sample. In quantitative research using descriptive statistics (numbers). The results showed that the level of satisfaction of Communication Studies students from FISIP UNTAG Surabaya towards the film "Money Heist La casa De Papel" was very high, meaning that Untag Surabaya Communication Science students were active, especially the 2017-2018 class, felt "Very Satisfied" with the film "Money Heist La casa De Papel". obtained from the dominance by the Entertainment indicator. the expected goals (Gratifications Sought) as the dependent variable and the satisfaction obtained (Gratifications Obtained) as an independent variable for the film "Money Heist La casa De Papel" has an average of 3.49 and 3.59, where the highest expectation is on the entertainment indicator while the lowest is on the indicator personal identity. Keyword : analysis, satisfaction, audience.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: analisis, kepuasan, penonton.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: 1151700218 Arianto Dwi Laksono
Date Deposited: 15 Feb 2022 09:37
Last Modified: 27 Apr 2022 01:41
URI: http://repository.untag-sby.ac.id/id/eprint/13991

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