Choirudin, Moch Iqbal (2022) Pengaruh Inovasi Produk dan Kreativitas Produk Terhadap Minat Beli Konsumen (Studi Kasus pada Konsumen UKM Lampu Paralon GT-Armina Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini berlatar belakang dengan adanya inovasi dan kreativitas banyak bermunculan ide-ide yang kreatif sehingga banyak orang mencoba untuk membuat hal baru sebagai contoh barang bekas dijadikan barang yang bermanfaat dan bisa dijadikan usaha sebagai contoh pemilik UKM Lampu Paralon GT-Armina Surabaya. Penelitian ini bertujuan untuk mengetahui Pengaruh Inovasi Produk dan Kreativitas Produk terhadap Minat Beli Konsumen pada UKM Lampu Paralon GT-Armina Surabaya. Rancangan penelitian yang digunakan penelitian kuantitatif,Pengambilan sampel menggunakan metode non-probabilitas yaitu menggunakan Accidental Sampling,yaitu sampel yang diambil berdasarkan kebetulan cocok sebagai sumber data. Kemudian data yang diperoleh dianalisis dengan menggunakan analisis regresi berganda, Analisis ini meliputi : Uji Validitas,Uji Reliabilitas dan Uji Hipotesis melalui Uji t dan Uji F, dan Koefisien Determinasi (R2). Hasil penelitian ini menggunakan Uji t dapat diketahui bahwa variabel Independen yaitu Inovasi Produk (X1) dan Kreativitas Produk (X2) Hasil nilai Uji F dapat diketahui bahwa terdapat pengaruh yang signifikan secara bersama-sama antara variabel bebas terhadap variabel terikat. Hasil analisis koefisien determinasi (R Square) diketahui bahwa Minat Beli Konsumen dipengaruhi oleh variabel Inovasi Produk dan Kreativitas Produk sebesar 13,3%. Sisanya 86,7% di pengaruhi variabel lain.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Inovasi Produk,Kreativitas Produk dan Minat Beli Konsumen |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1121700049 Moch Iqbal Choirudin |
| Date Deposited: | 18 Mar 2022 02:20 |
| Last Modified: | 18 Mar 2022 02:20 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/13886 |
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