Pengaruh Kualitas Layanan dan Kepercayaan terhadap Minat Pengguna (Studi Kasus pada Pengguna Fitur Shopee Paylater) (The Effect of Service Quality and Trust on User Interest (Case Study on Shopee Paylater Feature Users))

Setyawati, Nanda Ayu (2021) Pengaruh Kualitas Layanan dan Kepercayaan terhadap Minat Pengguna (Studi Kasus pada Pengguna Fitur Shopee Paylater) (The Effect of Service Quality and Trust on User Interest (Case Study on Shopee Paylater Feature Users)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Shopee is an electronic trading centre headquartered in Singapore under the auspices of SEA Group (formerly known as Garena). Shopee was founded in 2009 by Forrest Li. Shopee first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. Starting in 2019, Shopee is also active in Brazil and making it the first Shopee in South America and outside Asia.Shopee itself is led by Chris Feng, Chris Feng is one of the former creators of Rocket Internet who once led Zalora and Lazada (Geokur, 2020). Rahardyan(2021) Shopee paylater is a loan product in collaboration with other Fintech Lending. Shopee as an e-commerce platform provides services to Fintech Lending to fund users who need financial assistance in the form of balances to chat in shopee. This type of research is quantitative research, in this study uses quantitative analysis techniques that are data collection techniques in the form of numbers obtained from questionnaire results and then the data is processed and analyzed using statistics. Through the results of statistical tests it can be concluded that the Service Quality and Trust variables have a positive and significant influence on user interests of Shopee paylater features. Partially independent variable X1 i.e. Quality of Service has a positive and significant influence on the depenen variable that is user interest. This can be seen from the value of t calculated which is 10,936 greater than the table t which is 1,988 which means the quality of service has a considerable influence on the interest of users of shopee paylater features. In parisal independent variable X2 i.e. Trust has a positive and significant influence on the dependent variable that is User Interest. This can be seen from the value of t calculated 5,267 greater than the table t which is 1.988 which means trust has a considerable influence on the interest of users of the Shopeee paylater feature. Keywords : Shopee, Shopeepaylater, E-Commerce, User Interests, Quality of Service, Trust

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Shopee, Shopeepaylater, E-Commerce, User Interests, Quality of Service, Trust
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis
Depositing User: 1121700018 Nanda Ayu Setyawati
Date Deposited: 07 Nov 2022 02:58
Last Modified: 07 Nov 2022 02:58
URI: http://repository.untag-sby.ac.id/id/eprint/13853

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