Putra, Bagus Prasetyo Aldianto (2022) The Effect of the soap opera "Ikatan Cinta" on the Behavior Changes of Housewives in Bumi Sari Praja Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study examines changes in the behavior of housewives after watching soap operas. This study aims to determine how much impact soap operas have on housewives. This study uses quantitative research methods with field research methods (field research) with data collection techniques in the form of questionnaires. Researchers used 2 variables, namely Watching Sinetron (X) and Behavior Change (Y). Respondents in this study were housewives in Bumi Sari Praja Surabaya, amounting to 75 people. In measuring the change in the behavior of housewives, the author uses 3 indicators, namely viewing intensity, attractiveness, and message content. The results of this study indicate that there is a change in the behavior of housewives in Bumi Sari Praja after watching soap operas. Keywords : Behavior Changes, Bonds of Love, Housewives
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Perubahan Perilaku, Ikatan Cinta, Ibu Rumah Tangga |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151700102 Bagus Prasetyo Aldianto Putra |
| Date Deposited: | 14 Feb 2022 04:57 |
| Last Modified: | 25 Apr 2022 06:39 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/13788 |
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