Strategi Komunikasi Pemasaran Digital Emmh Snack Melalui Media Sosial Instagram

Abian, Adelia Gista (2022) Strategi Komunikasi Pemasaran Digital Emmh Snack Melalui Media Sosial Instagram. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Pada penelitian ini dengan judul Strategi Komunikasi Pemasaran Digital Emmh Snack Melalui Media Sosial Instagram bertujuan Emmh Snack Marketing untuk melihat cara kerja taktik komunikasi pemasaran digital yang digunakan pada media sosial Instagram. Jenis penelitian yang digunakan dalam penelitian ini adalah kualitatif. Pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi. Hasil kajian berdasarkan data yang telah disajikan berupa teori AISAS pada taktik digital marketing di Instagram. Dapat disimpulkan strategi pemasaran digital emmah snack menggunakan media sosial instagram yang terdapat beberapa strategi diantaranya attention, interest, search action, dan share. Terkait dengan evaluasi pemilik usaha ini memiliki kecenderungan tidak banyak melakukan evaluasi terhadap konten ataupun kegiatan digital marketing, sebab setiap membuat suatu konten sudah atas keputusan bersama dan melibatkan owner secara langsung, namun untuk detail kecil lainnya tetap diserahkan ke tim marketing, dimana mereka tetap diberi target oleh owner untuk mencapai omset yang telah ditetapkan oleh owner.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Strategi, Komunikasi Pemasaran Digital, Media Sosial
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: 1151700024 Adelia Gista Abian
Date Deposited: 07 Feb 2022 02:36
Last Modified: 18 Mar 2022 02:07
URI: http://repository.untag-sby.ac.id/id/eprint/13627

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