Strategi Komunikasi Persuasif Komunitas Pelajar Mengajar Surabaya Dalam Meningkatkan Keikutsertaan Anak Pada Program Pembelajaran (Studi Pada Kecamatan Bulak, Kenjeran, Kota Surabaya). (Persuasive Communication Strategy for the Surabaya Teaching and Learning Community in Increasing Children's Participation in Learning Programs (Study in Bulak District, Kenjeran, Surabaya City))

Pratama, Fatsansyah Abimas (2023) Strategi Komunikasi Persuasif Komunitas Pelajar Mengajar Surabaya Dalam Meningkatkan Keikutsertaan Anak Pada Program Pembelajaran (Studi Pada Kecamatan Bulak, Kenjeran, Kota Surabaya). (Persuasive Communication Strategy for the Surabaya Teaching and Learning Community in Increasing Children's Participation in Learning Programs (Study in Bulak District, Kenjeran, Surabaya City)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Tingkat pendidikan di Indonesia terbilang masih cukup rendah dan kurang merata, salah satunya di daerah Kecamatan Bulak, Kenjeran, Kota Surabaya. Pendidikan di daerah Kecamatan Bulak cukup rendah karena hambatan sosial dan lingkungannya yang kurang peduli dengan pendidikan. Permasalahan tersebut menimbulkan keprihatinan dan ketertarikan Komunitas Pelajar Mengajar Surabaya untuk membantu memberantas permasalahan anak-anak di wilayah Kecamatan Bulak yakni buta huruf. Tujuan penelitian ini untuk mengetahui tahapan dan strategi komunikasi persuasif komunitas pelajar mengajar Surabaya dalam mengajak anak-anak untuk mengikuti program kegiatan pembelajaran. Metode penelitian ini deskriptif kualitatif dengan subyek penelitian yaitu ketua dan anggota Komunitas Pelajar Mengajar Surabaya. Teknik pengumpulan data yang digunakan yaitu wawancara, observasi, dan dokumentasi. Hasil penelitian dianalisis dengan model interaktif Miles dan Huberman yakni melakukan reduksi data, menyajikan data, dan menarik kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi persuasif yang dijalankan oleh Komunitas Pelajar Mengajar Surabaya dapat terlaksana dengan tepat dan sesuai.

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