Items where Author is "Zainiyah, Alfiatus"

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Thesis

Zainiyah, Alfiatus (2025) Pengaruh Co-branding dan FoMO terhadap Impulse buying Gen Z pada produk Kolaborasi Nabati dengan Girl Group Kpop Aespa di Surabaya. (The Influence of Co-branding and FoMO on Gen Z's Impulse Buying of Nabati Collaborations with Kpop Girl Group Aespa in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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