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Wati, Valeria N.K (2023) Pengaruh Citra Merek (Brand Image), WOM (Word Of Mouth) dan Persepsi Harga Terhadap Minat Beli Smartphone pada Mahasiswa Universitas 17 Agustus 1945 Surabaya. (The Influence of Brand Image, WOM (Word Of Mouth) and Price Perception on Smartphone Buying Interest in University Students August 17, 1945 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.