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Ulum, Halawatul (2025) Pengaruh Preferensi Merek, Brand Awareness dan Variasi Produk terhadap Keputusan Pembelian Marugame Udon di Tunjungan Plaza Surabaya. (The Influence of Brand Preference, Brand Awareness, and Product Variation on Marugame Udon Purchase Decisions at Tunjungan Plaza Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.