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Swardinata, Putu Pande Edy (2024) Pengaruh Word of Mouth, Persepsi Harga, Lokasi dan Keragaman Produk Terhadap Keputusan Pembelian di Toko Bu Ketut. (The Influence of Word of Mouth, Price Perception, Location, and Product Variety on Purchase Decisions at Bu Ketut Store). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.