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Situmorang, Willy Septian Matthew (2024) Pengaruh Citra Merek, Persepsi Harga dan Word of Mouth Terhadap Keputusan Pembelian Pada Cincau Station di Surabaya. (The Influence of Brand Image, Price Perception, and Word of Mouth on Purchase Decisions at Cincau Station in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.