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Sholiha, Sujedatul Ilmia (2025) Pengaruh Brand Awareness, Desain Produk, dan Persepsi Harga Terhadap Keputusan Pembelian Produk Brand Fashion Erigo Pada Generasi Z di Desa Takerharjo Lamongan. (The Influence of Brand Awareness, Product Design, and Price Perception on Purchasing Decisions of Erigo Fashion Brand Products Among Generation Z in Takerharjo Village, Lamongan). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.