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Resnika, Shania (2024) Analisis Pengaruh Experiential Marketing, Brand Awareness, dan Online Customer Review Terhadap Keputusan Pembelian Produk Handphone Samsung di Plaza Marina Surabaya. (Analysis of the Influence of Experiential Marketing, Brand Awareness, and Online Customer Reviews on Samsung Mobile Phone Product Purchase Decisions at Plaza Marina Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.