Items where Author is "Octavia, Regita"

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Octavia, Regita (2025) Pengaruh Terpaan Media Sosial Instagram, Kualitas Produk, dan Persepsi Harga Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Akun Instagram @handmadeshoessby). (The Influence of Instagram Social Media Exposure, Product Quality, and Price Perception on Purchase Decisions with Brand Image as an Intervening Variable (Study on the Instagram Account @handmadeshoessby)). Masters thesis, Universitas 17 Agustus 1945 Surabaya.

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