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Maroturizky, Wanda Ula (2024) Pengaruh Diskon Harga, Keragaman Produk, dan Iklan Online terhadap Impulsive Buying Produk JINISO melalui E-Commerce Live Shopee pada Gen Z di Untag Surabaya. (The Effect of Price Discounts, Product Diversity, and Online Advertising on Impulsive Buying of JINISO Products through Live Shopee E-Commerce on Gen Z at Untag Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.