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Latifah, Fahrul (2023) Analisis Komparasi Word Of Mouth, Promosi Melalui Instagram dan Keputusan Pembelian Studi Kasus Toko Kosmetik Pandalovely dan Ayu Citra Cosmetics. (Comparative Analysis of Word of Mouth, Promotion via Instagram and Purchasing Decisions Case Study of Pandalovely and Ayu Citra Cosmetics Cosmetics Stores). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.